Google Ads and Safety. Why You Should Be Utilising This Advertising Platform in Your Marketing Strategy

Many individuals have been working to exploit unknowing and vulnerable customers through Google's advertising platform during the COVID-19 crisis. Google has developed a task force to combat the issue and keep the platform safe and fair

Should I stay or should I go? Marketing your business during COVID-19

Focussing on your marketing efforts as a brand has never been more important than it is now. Understanding how and where you should be focussing is the key.

Google's Pledge to Fight COVID-19

COVID-19 has hit the economy hard and many businesses have had to reduce their advertising budgets as people stay home and social distancing makes it difficult to operate. Google has pledged $340 million to help small businesses continue to advertise.

Is your website’s SEO in safe hands?

Business owners need to be careful when embarking on an SEO campaign. Here's some information to help you understand the importance of SEO.

What is PPC and is it right for your business?

Want to get your business to the top of search results? Here's how with Pay Per Click.

SEO 2019

As we approach the end of 2019 marketers are even more aware that changes to SEO will become more challenging as updates to browser platforms rollout multiple times a year.

Using social media to help grow your business.

It’s a no-brainer that implementing a social media strategy into your business is a wise idea, but how should you use it to grow your customer base?

SEO: What's happening out there?

Search Engine Optimisation or SEO is a word that is constantly on the lips of business owners. Everyone wants to be at the top of the list, but what is the reality behind SEO?

How important are Google reviews?

What you say about yourself is undoubtedly important, but what’s even more important is what others are saying about you.

How important is your brand?

All these years working on branding and marketing, the word ‘brand’ is the most commonly misunderstood. While getting your logo and name right is no doubt an important exercise, your brand is much more than just that.

Measuring the success of your Google Search Ads campaign.

One question that we often ask ourselves is; what is the benchmark for a successful Google Search campaign?

Good design is good business.

How did IBM’s design philosophy help lead the company to success, and how can we learn from it?

Should you advertise on Bing?

Microsoft recently decided to join the party and launch their own SEM platform - Bing Ads. For one of our online retail clients, we've seen ROIs of 10-20. Should you give it a shot?

Making your site secure

Security on-line is becoming more critical than ever and so purchasing and installing an SSL certificate on your website will make it more secure and provide a positive impression.

Building a lead generating website

Is your website generating leads?
Many companies often fail to leverage the power of digital marketing because their website simply doesn’t meet the expectations of prospective clients.

Influencer marketing X social event

Utilizing Influencer Marketing in the form of a social event to build buzz and brand awareness.

Networking & sales

Two words that go hand in hand. In today’s world of ever rising costs of advertising, successfully networking you and your business can be the difference in sustained growth or decline.

Branding fails & successes: Kodak

Kodak is a brand that has experienced laudable success at the peak of its industry, as well as narrowly escaping complete failure and bankruptcy.