With the overwhelming granularity of reporting available, one question that advertisers often come up with is, what is the benchmark to measure the success of a Google Search campaign?
How did IBM’s design philosophy help lead the company to success, and how can we learn from it?
All these years working on branding and marketing, the word ‘brand’ is the most commonly misunderstood. While getting your logo and name right is no doubt an important exercise, your brand is much more than just that.
Search Engine Optimisation or SEO is a word that is constantly on the lips of business owners. Everyone wants to be at the top of the list, but what is the reality behind SEO?
Microsoft recently decided to join the party and launch their own SEM platform - Bing Ads. For one of our online retail clients, we've seen ROIs of 10-20. Should you give it a shot?
Security on-line is becoming more critical than ever and so purchasing and installing an SSL certificate on your website will make it more secure and provide a positive impression for both your current and potential customers.
Is your website generating leads?
Many companies often fail to leverage the power of digital marketing because their website simply doesn’t meet the expectations of prospective clients.
Utilizing Influencer Marketing in the form of a social event to build buzz and brand awareness.
Two words that go hand in hand. In today’s world of ever rising costs of advertising, successfully networking you and your business can be the difference in sustained growth or decline.
Kodak is a brand that has experienced laudable success at the peak of its industry, as well as narrowly escaping complete failure and bankruptcy.