Business owners need to be careful when embarking on an SEO campaign. Here's some information to help you understand the importance of SEO.
Want to get your business to the top of search results? Here's how with Pay Per Click.
As we approach the end of 2019 marketers are even more aware that changes to SEO will become more challenging as updates to browser platforms rollout multiple times a year.
It’s a no-brainer that implementing a social media strategy into your business is a wise idea, but how should you use it to grow your customer base?
Search Engine Optimisation or SEO is a word that is constantly on the lips of business owners. Everyone wants to be at the top of the list, but what is the reality behind SEO?
What you say about yourself is undoubtedly important, but what’s even more important is what others are saying about you.
All these years working on branding and marketing, the word ‘brand’ is the most commonly misunderstood. While getting your logo and name right is no doubt an important exercise, your brand is much more than just that.
One question that we often ask ourselves is; what is the benchmark for a successful Google Search campaign?
How did IBM’s design philosophy help lead the company to success, and how can we learn from it?
Microsoft recently decided to join the party and launch their own SEM platform - Bing Ads. For one of our online retail clients, we've seen ROIs of 10-20. Should you give it a shot?
Security on-line is becoming more critical than ever and so purchasing and installing an SSL certificate on your website will make it more secure and provide a positive impression.
Is your website generating leads?
Many companies often fail to leverage the power of digital marketing because their website simply doesn’t meet the expectations of prospective clients.
Utilizing Influencer Marketing in the form of a social event to build buzz and brand awareness.
Two words that go hand in hand. In today’s world of ever rising costs of advertising, successfully networking you and your business can be the difference in sustained growth or decline.
Kodak is a brand that has experienced laudable success at the peak of its industry, as well as narrowly escaping complete failure and bankruptcy.