At Two Moons, we often conjure unique and stand out ideas for our clients to promote their brand with an aim for conversion.
When one of TMC’s longest serving client, The Crystal Swan told us they wanted to promote the charter in a way Perth’s never seen – we said, “Heck Yes!”
The objectives were:
We took the opportunity to explore methodologies and after much strategising and planning, we proposed the idea of utilising Influencer Marketing in the form of an event on the luxury cruise.
It is a form of marketing in which it’s strategies are placed on key individuals (celebrities, social media superstars etc.) rather than the target market.
Based on a study by McKinsey, it is this type of marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising.
As one of Perth’s first agencies to explore Influencer Marketing, we are very proud to combine it with all our other digital marketing efforts – amplifying results for our client.
