Brand Awareness

Influencer Marketing X Social Event

At Two Moons, we often conjure unique and stand out ideas for our clients to promote their brand with an aim for conversion.

When one of TMC’s longest serving client, The Crystal Swan told us they wanted to promote the charter in a way Perth’s never seen – we said, “Heck Yes!”

The objectives were:

  • To boost their Instagram account
  • Increase brand awareness
  • Spread Crystal Swan’s services and unique selling point
  • Breaking into new target markets

We took the opportunity to explore methodologies and after much strategizing and planning, we proposed the idea of utilizing Influencer Marketing in the form of an event on the luxury cruise.

 

 

 

What is Influencer Marketing?

It is a form of marketing in which it’s strategies are placed on key individuals (celebrities, social media superstars etc.) rather than the target market.

Based on a study by McKinsey, it is this type of marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising.

As one of Perth’s first agencies to explore Influencer Marketing, we are very proud to combine it with all our other digital marketing efforts – amplifying results for our client.

 

The result:

  • Over 100% increase in Crystal Swan’s Instagram following and Engagement Rate
  • Achieved over 4000 impressions and 1400 reach over the course of 3 weeks (includes pre-event and post event hype) on Instagram
  • Increased Instagram acquisition by over 400%
Let's get started. Call us on 9300 1888 or send an online enquiry. Get in touch