Is your website secure?
Security on-line is becoming more critical than ever and so purchasing and installing an SSL certificate on your website will make it more secure and provide a positive impression for both your current and potential customers.
Without it you might be losing business. But when installed, it can become a selling point.
In addition to search ranking benefits you can also eliminate negative customer perceptions and experiences resulting in a NOT SECURE flag appearing in the browser next to your URL.
While your website may not have credit card facilities, your customers may be less inclined to provide personal details through contact forms that you rely on for leads and orders.