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Google Adwords - Bing Advertising - Search Engine Marketing

Search Engine Marketing programs like Google Adwords and Bing Advertising are the most effective forms of advertising for businesses in Australia

The advertising landscape has completely changed since the advent of mobile technology. The ongoing development of Pay Per Click (or PPC) Advertising in the form of Google Adverts and Bing Ads has seen a massive shift away from traditional mediums such as print-based directories. For instance, how many times per day do you reach for the Yellow Pages?

How confident are you in the current effectiveness of traditional media? The fact is that online advertising is the most viewed and the most versatile platform that exists. It delivers traffic looking for your products and services directly to your website. The ability to track, test and measure the performance of your ads, the keywords used, and your website’s ability to convert browsers to leads means changes can be made as and when required.

 If your business doesn't have a skilled and qualified Google AdWords manager, your search engine marketing is probably not as effective as it could be. You should be talking to the team at Two Moons. We are a qualified and skilled Search Engine Marketing Agency.


How Does It Work?

Programs like Google Adwords and Bing Ads are sometimes referred to as Search Engine Marketing (SEM) or paid search marketing programs. They work on a pay-per-click (or PPC) process. 
The objective is to provide your business with an opportunity to attract people looking for a particular service or product you offer. When someone types in a key phrase or keyword into the browser they are presented with a number of adverts at the top of the search results. If they click on your advert the person is directed to your businesses website. These search ads are grouped together and form PPC campaigns.
You only pay each time someone clicks on your advert.

The key to the success of any paid search marketing campaign is the bottom line. The actual number of people who turn into genuine leads, that you can convert. For this reason, our focus is not just on your key phrases, your ads or your metrics, but the performance of your website and its ability to generate leads that ultimately convert into clients. 
The goal is to spend only the right amount each month that results in quality clients.

Two Moons Consulting is an official Google partner    

When it comes to AdWords management and search engine marketing, it is imperative your business is in the hands of a fully qualified SEM Company. Two Moons Consulting are Google partners – receiving the best training across Google's entire suite of services and apps. Our clients reap the benefits of this expertise. The team members in charge of your website, search engine marketing and AdWords management are trained and authorised in Google Analytics, Google AdWords and Bing Advertising. 

Whether you are new to AdWords or Bing, or have existing campaigns, we can help you. Your campaign manager will be meeting and talking with you at your business premises (or another suitable location) on a monthly basis. By meeting with you this regularly, we can ensure we are across your business advertising goals, making sure that the money you are spending is resulting in positive growth through new business leads. We work on a flat monthly fee, separate to your click budgets. The reason is simple. The money allocated to your click budget is solely used for that purpose. If you want more clicks you allocate more money.
Our fee remains the same.

We do not receive kick-backs for your Google or Bing click spends.Google_Partners_logo_blogpage.jpg

So why not do it myself?

The answer to this is quite simple. You can.
Google and Bing provide a range of training programs. There are literally hundreds of YouTube videos. 
So, what is the difference between an expert and an amateur? The time spent learning, training and mastering a technique.

There is a saying. “Spend only the time on things that you are good at, and invest in others that are good at what they do for you”  

As a business owner your time is money. The amount of time required to master the Adwords Management and Bing Management programs (which are constantly evolving) is time better spent working on your business. Our Google and Bing account managers are highly skilled and are experienced marketing professionals. They work in a team environment where they are constantly learning and upskilling.
You will only get one chance to attract the right customer/client. How many will you turn away in your effort to save a few dollars?

We provide full transparency with spends and results.

To the best of our knowledge we were the first advertising agency in Australia to offer no lock-in contracts for our Google Adwords Management services back in 2009.
We feel strongly about providing an ethical, open and honest service to our clients, which is why we are rated by Google as one of the few agencies in Australia with such a high retention rate of clients using Google Advertising Campaigns.

How we spend your money is how we spend our own... carefully and with purpose. We analyse the online marketing needs of your business, and devise a multi-level strategy that accounts for all money spent. This strategy is constantly revised to adapt to growth and new marketing streams becoming available. We present you with monthly reports, outlining all advertising spends and results. You will always know exactly how well your online marketing is doing.

To find out if Google Adwords or Bing Advertising can benefit your business, give us a call, or complete our online enquiry form and we will call you. 
We guarantee a NO-PRESSURE environment for you to find out what you need to know. 

Let's get started. Call us on 9300 1888 or send an online enquiry. Get in touch

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