Web design & development
Our client came to us wanting to develop brand identities for a suite of premium products and services catering to a select market. We began by creating a master brand that would encompass the full range of offerings. Using the client’s business name, Buck House, we developed a “crest” for the brand – a mark of excellence – in black and gold. The Latin on the crest can be loosely transcribed to mean “the true measure of a man” – something that would resonate with the target market.
After developing the master brand, we extended it to each product and service offering. Only the words were changed for each logo as the core client base for each business is very similar. We even produced business cards with the logo embossed in gold foil.