In 2010, City Toyota appointed Two Moons as their branding and digital marketing agency when Google Advertising had become the major advertising medium in Australia. The objective was to dominate the advertising space on the front page of Google in Perth, Western Australia, and put City Toyota ahead of the competition.
Throughout our long-standing relationship with City Toyota, and utilising a mix of ever-evolving digital marketing strategies, Two Moons’ marketing campaigns have delivered them:
- Front page ranking on Google for over five years running
- Strong lead generation which directly attributed to City Toyota’s recognition as Dealer of the Year for Parts and Servicing on more than one occasion
- 20,000+ fans on Facebook
In a highly competitive market and with strict brand and advertising guidelines from Toyota, Two Moons was faced with the challenge of boosting leads for the dealership but without increasing their cost per acquisition or the monthly budget.
Engaging the expertise of our internal Google-certified AdWords specialist, Two Moons optimised City Toyota’s existing search campaigns using a mix of using bidding strategies, device adjustments, ad scheduling and keyword refinements. We also introduced a series of display, remarketing and Facebook ad campaigns as part of an ongoing holistic marketing strategy.
For the duration of September 2018 until January 2019, the Google AdWords component of the digital marketing strategy generated for City Toyota:
- Conversions: +180%
- Average monthly costs: -30%
- Cost per lead: -50%