Web design & development
CMI Technical Services (or CMI Tech) originally approached us for a new website. Their old site was severely outdated and no longer did the company the justice it deserved in terms of conveying it’s skills and capabilities.
What we discovered during planning with the client, was that the issues we were seeing stemmed from the current brand appearance as a whole. This saw the website build evolve into a total brand overhaul.
Since CMI Tech had a strong portfolio of existing clients and a reputation to uphold, it was important to continue a recognisable element from the old appearance to the new. The “Calipers” icon stands for CMI Tech’s precision of workmanship, and carries over the brands legacy.
The colours and font choices seen in the outgoing image were left in the past in favour of a more contemporary and striking appearance.