While it may seem like magic, the reality is there is a lot of technical wizardry and targeted advertising strategies at work that places brands directly in front of their target market on Google. But you don’t need to be a Google expert to devise a digital marketing strategy that will grow your business. You just need us, Two Moons Consulting, and our brains trust of Google-qualified digital advertising consultants.
As an official Google Partner, Perth-based Two Moons Consulting will approach your Google advertising campaign the same way we do our other services. Before we begin, we take the time to really understand your business and the competitive space you’re in. We want to know what knowledge you already have about digital advertising and Google, as we appreciate not everyone comes to us with the same level of understanding. We also want to know your budget and who it is you’re trying to reach.
From here, one of Two Moons’ highly-skilled and experienced online consultants will develop a Google advertising strategy that blends the right mix of digital activities to suit your individual requirements.
As a leading PPC advertising agency in Perth, Two Moons understands that an effective Google Ads campaign can greatly impact the quality of traffic to a business’ website. If your website is being visited by not just more people but by people who have already shown interest in the service you provide, they are more likely to make an enquiry.
Google Ads is also highly measurable. Two Moons’ Google-certified professionals will test and track your campaign almost in real-time, monitoring which ads are working best and making tweaks and adjustments when needed.
SEO, or search engine optimisation, is a strategy used to drive organic (unpaid) visits to your website from Google. It’s not an overnight fix; it can take time for a website’s ranking on Google to improve. Alternatively, SEM, or search engine marketing (Google Ads), can give your brand page one presence on Google – and quickly, too!
There are many reasons to engage us:
It can be challenging to reach a specific target market through offline advertising methods, such as TV or radio. These mediums are great at exposing brands to huge audiences but are expensive, difficult to measure and you will need to factor in costly ad production.
A truly effective way to build brand awareness and drive website visits is a targeted display advertising campaign on Google. The Google Display Network is a platform that helps brands to reach their desired audience on their favourite websites, on YouTube or even when they’re checking their emails. Often complementing Google Ads, which reaches people through search engine marketing, a display advertising campaign can give your target market a visually-appealing introduction to your brand and the services you provide.
Two Moons Consulting’s digital designers create display campaigns that are eye-catching, on-brand and with a clear call to action. Our innovative online media strategists will then take over, ensuring the placement and format of your ads will grab your target market’s attention.
Great design + clever advertising placement = conversions for your business.
And just like our Google Ads management service, when Two Moons takes care of your Google display advertising, we will be fully transparent, providing regular reports and insights into the performance of your campaign.
Search and display remarketing campaigns cleverly put your brand in front of your target market after they’ve visited your website. Similar to a Google display advertising campaign, or Google Ads search engine marketing (SEM), remarketing utilises the Google Display Network of websites and through powerful ad placement will give your brand repeat exposure to your target audience.
When managing your Google remarketing campaign, Two Moons’ creative designers and digital media experts will develop a strategy that encourages repeat website visitation and enquiries. Two Moons will also give you access to in depth reporting and offers full transparency throughout your campaign.
As a digital marketing agency, Two Moons has been rated by Google as having one of the highest Google Advertising Campaign client retention rates in Australia. Have an obligation-free chat with us today about how we can help your brand grow its presence online.