You’ve got questions about launching your digital presence, and we’ve got answers!
Yes, we specialise in integrated digital marketing. Many clients choose Two Moons Consulting to manage SEO, Google Ads, Meta Ads, and content creation under one strategy, ensuring consistent messaging, accurate tracking, and stronger results across all channels.
Key metrics might include increased brand perception, awareness, customer loyalty, and increased sales or market share. We will work with you to define specific goals and KPIs (Key Performance Indicators).
Google Ads is a paid advertising platform where businesses bid on keywords for immediate visibility on search results. SEO (Search Engine Optimisation) is a long-term strategy that involves optimising your website to rank higher in organic (unpaid) search results, leading to sustainable, cost-effective growth.
Timeframes vary based on complexity. Custom micro-websites can take as little as a few weeks, while complex e-commerce or B2B websites can sometimes take at least a month or so. Most websites are typically completed within 6 to 10 weeks, and we provide a clear timeline at the start.
The biggest mistake we see is branding that isn’t guided by a robust strategy, which is similar to building a house without a plan. The second major mistake is failing to maintain ongoing consistency after the brand is created, leading to a diluted brand that fails to cut through.
The Google Ads landscape is a complex minefield of data and competitive bidding. Our experienced team of Google-certified professionals actively monitors, tests, tweaks, and optimizes your campaigns, extracting meaningful data and focusing on converting traffic into real sales, removing the stress of managing it yourself.
When executed correctly, branding can last decades before a major update is necessary. A robust brand strategy should remain consistent over the long term, though a brand may benefit from subtle tweaks to bring supporting elements and theming up to date with modern design trends.
Your logo is the face of your brand and is likely the most crucial and iconic element of your branding. While an effective brand is more than just a logo, your logo’s significance in shaping and influencing your overall brand expression should not be understated. The brand, however, encompasses the strategy, messaging, identity, and the emotional connection your audience has with your business.
The biggest mistake we see is branding that isn’t guided by a robust strategy, which is similar to building a house without a plan. The second major mistake is failing to maintain ongoing consistency after the brand is created, leading to a diluted brand that fails to cut through. By engaging Two Moons Consulting, we ensure you avoid these pitfalls.
Key metrics might include increased brand perception, awareness, customer loyalty, and increased sales or market share. We work with you to define specific goals and Key Performance Indicators (KPIs) to monitor your brand’s performance after launch.
Timeframes vary according to the complexity of the project, but branding or a brand realignment can take anywhere from a few weeks to several months. We will always provide a clear timeline at the start and keep you informed at every stage of the process.
Our process always starts with understanding your business and its values, followed by researching your target market. We then create a brand identity—including a logo, colour scheme, and tone of voice—and consistently apply this identity across all channels. Our full process involves a Brand Audit, Brand Strategy, Action Plan, Market Research, and Visualisation.
Branding involves strategically aligning every brand touchpoint experience, extending far beyond just a logo or tagline. It requires developing a comprehensive visual and written identity that encapsulates your business mission, values, and personality, affecting elements from customer interaction to your marketing strategy.
A brand identity is comprised of elements such as naming, the logo, the visual language (theme), and the verbal language and expression. It is important because effective branding creates a unique identity, differentiating you from your competitors, building customer loyalty, and conveying your business’s ethos to your audience.
Yes, we can assist you with website hosting services. Proper website hosting is more important than it first seems, as choosing the right server can be the difference between a site that’s online 99.9% of the time and one that’s hurting your brand. We can discuss options and ensure your site is well-supported, fast, and secure.
Absolutely! The best part about designing a website through our agency is that it’s very easy to use. So yes, you can most definitely update your website even after it has launched. We provide full CMS training so you can confidently manage it yourself. If you don’t want to maintain your website by yourself, our web development company can help you with an ongoing maintenance plan too – we’re here for the long haul!
There’s no definite answer, as the time needed to create a website varies from one client to another based on complexity. Custom micro-websites can take as little as a few weeks, while complex e-commerce or B2B websites can sometimes take at least a month or so. Most websites are typically completed within 6 to 10 weeks. We’ll always provide a clear timeline at the start and keep you in the loop at every stage of the process.
No, not at all! While we’re proudly based in Perth, we’re an agency that caters to clients in any location around the world. Distance isn’t a problem, as the internet can reach anyone most of the time. In fact, a lot of our clients have come to us through referrals and past positive performances, very few make selections solely based on geography.
Absolutely! At Two Moons Consulting, we cater to clients of all sizes, from small startups to established enterprises. We design and develop websites for a wide range of clients, including service-based businesses, not-for-profits, eCommerce stores, and startups. No business is too big or small for our expert team, and we are flexible to any size budget or restriction that a client may come with.
You can start seeing traffic and conversions almost immediately once your campaigns are live. However, the best results come with ongoing optimization over the first few weeks as we gather data, test different strategies, and fine-tune performance. It’s fast to launch, but even better with time.
Yep! Landing page design and development is included in our management fees. We know that a poorly designed landing page can waste your ad dollars and lose potential customers. Our strategically created landing pages are purpose-built to provide the content your potential customers crave on a silver platter, ensuring a great user experience and maximizing conversions.
While anyone can use Google Ads, anyone can also waste money on them. The Google Ads landscape is a complex minefield of data and competitive bidding. Our experienced team of Google-certified professionals actively monitors, tests, tweaks, and optimizes your campaigns, extracting meaningful data and presenting it in a simple, understandable format. This holistic approach focuses on converting traffic into real sales, removing the stress of managing it yourself.
While Google Ads are incredibly effective for almost every business, we believe in being refreshingly honest – Google Ads don’t work for every business. We cannot promise guaranteed results, but we can promise our unwavering commitment to maximizing your ROI. If your campaign isn’t working, we won’t keep sinking your money into it; we’ll tell you why and help you channel resources into a marketing strategy that will
There’s no one-size-fits-all budget. Your budget depends on your industry, competition, targeted keywords, and goals. As a general guide, we find that anything less than $1,000 a month generally doesn’t generate sufficient results, but we work with businesses of all sizes and can help you set a realistic budget that aligns with your financial goals and generates a strong return. What matters most is the Return on Investment.
Yes, we specialise in integrated digital marketing. Many clients choose Two Moons Consulting to manage SEO, Google Ads, Meta Ads, and content creation under one strategy. This ensures consistent messaging, accurate tracking, and stronger results across all channels, without the confusion of multiple providers.
Two Moons Consulting provides clear, transparent monthly reporting with insights you can actually understand. We track rankings, website traffic, conversions, keyword performance, and user behaviour using GA4, Google Search Console, and other analytics tools. Our custom dashboards allow you to see exactly how your SEO investment is performing.
Our team creates SEO-optimised website copy, service pages, landing pages, blog articles, and metadata that improve search rankings while sounding natural and compelling to your audience. Every piece of content is written using best-practice structure, keyword intent, and user-focused messaging.
Two Moons specialises in local SEO for Perth businesses, ensuring your website is visible to customers searching in your area. This includes optimising Google Business Profiles, localised keyword strategies, local citations, review generation support, and hyper-local content that helps your business appear in map packs and “near me” searches.
SEO is a long-term strategy, and most businesses begin seeing measurable improvements within 3–6 months. Timeframes vary depending on competition, website health, content quality, and how actively your business executes recommended actions. Two Moons Consulting focuses on quick wins while building sustainable, long-term SEO growth.
Two Moons Consulting provides comprehensive SEO and digital marketing services including keyword research, on-page optimisation, technical SEO, local search optimisation, content creation, backlink strategy, Google Analytics 4 setup, conversion tracking, and ongoing performance reporting. We also integrate SEO with social media and paid advertising to create a holistic growth strategy for your business.
Our strategies focus on building brand awareness, generating leads, driving website traffic, and increasing customer engagement. We combine creative content with targeted advertising and real-time optimisation to ensure your social media becomes a consistent source of business growth, not just likes and followers.
We track key performance indicators such as follower growth, engagement rate, reach, click-through rate, leads, and conversions. For paid ads, we also monitor cost-per-result, ROAS, and audience behaviour. Two Moons Consulting provides clear monthly reports so you can see exactly how your social media strategy is performing.
Posting frequency is tailored to your business needs. Most clients choose between 2–6 posts per week, depending on goals, content availability, and platform requirements. We create a monthly content calendar, so you always know what’s going live and when. All content is pre-approved to ensure accuracy and brand alignment.
Two Moons Consulting manages both organic posting and paid social advertising. We run Facebook and Instagram Ads, LinkedIn Ads, and promotional campaigns focused on lead generation, brand awareness, retargeting, and e-commerce conversions. Managing both organic and paid together allows us to create consistent, high-performing results.
We can create everything for you, captions, hashtags, creative concepts, graphics, photos, videos, and reels. If you prefer to send us your own content, we can optimise it for engagement and reach. Our approach blends your industry expertise with our creative and strategic experience to deliver highly engaging content.
Two Moons Consulting offers end-to-end social media services including strategy development, content creation, scheduling, community management, paid advertising, campaign optimisation, and performance reporting. We manage platforms such as Facebook, Instagram, LinkedIn, TikTok, and YouTube for businesses across a wide range of industries.
