Advance AutoQuip, or AAQ, is a family-owned and operated business that provides a broad range of high quality, Worksafe Approved lifts and hoists for domestic and commercial use throughout Australia.
In 2016 AAQ sought the services of Two Moons for assistance in designing a new website as their existing site was difficult to change and was underperforming. At that time, competition in their market space had increased significantly and they were losing market share.
Given the flat market conditions, it was important that a strategy be implemented that would drive new customers to AAQ as quickly as possible. Two Moons created a custom website for AAQ, and as a result of that positive experience we were tasked with devising a marketing strategy that would help them reach potential new customers and convert cold prospects into hot leads.
Using our collaborative approach to how we tackle client challenges, Two Moons’ implemented a consolidated solution which included a mix of aggressive display and search engine marketing campaigns reaching a national audience. The results speak for themselves.
The campaign ran between August 2018 and January 2019. When compared with the six months leading up to the campaign, the results included a 161% increase in sales leads – an incredible outcome given the tough economic climate we were advertising in, and the highly-competitive space.
